"A visiting card, also known as a calling card, is a small card used for social purposes. Before the 18th century, visitors making social calls left handwritten notes at the home of friends who were not at home. By the 1760s, the upper classes in France and Italy were leaving printed visiting cards decorated with images on one side and a blank space for hand-writing a note on the other. The style quickly spread across Europe and to the United States. As printing technology improved, elaborate color designs became increasingly popular. However, by the late 1800s, simpler styles became more common. " - (en.wikipedia.org 07.04.2021)
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